Watch product is created to meet the need of self-actualization of urban citizens. Functioning beyond mere time indicator, Pala watch has a profound concept as a medium of a story telling about the cultural richness of Nusantara. This story will in fact take you to a new personal experience to become a mediator of reintroducing Pala to the global eyes.
Pala Nusantara is inspired by a species of plantation, Pala (nutmeg - Myristica fragrans) and Nusantara, meaning a broad landscape or archipelago and oceans originated from the eastern part of the world.
The word Pala refers to a spice fruit found in the East part of Indonesia, precisely in the islands of Maluku. Pala has a profound and long story, playing a paramount role in the history of Nusantara’s greatness in the global eyes, especially in those of the western world. At that juncture, Pala was perceived as the golden fruit, resulting the price of a kilo of Pala cost more than a kilo of gold. This indicates the great value of Pala for the western people (Europeans) as their life’s complementary supply.